Why it pays to be curious

Curiosity never killed a cat. Unless itâs licking a live plug socket obviously, but thatâs more Darwin Award territory⌠Anyway, Meeting Canary is growing at pace. We tipped over 1,000 regular users this week, and have many thousands of meetings under our belt. So what that gives us is a means for being very, very curious.
We have been challenged a few times about how we âcost inâ. We get the âwell itâs lovely that you give us all this data but if I have to pay for it how can I know that Iâll save time and money?â
My answer from a year ago would be: âWell itâs hard to imagine how you cannot save money if you finally unlock the quantitative side of what you are doing in all those thousands of meetingsâ.
Thatâs true of course â you cannot manage what you do not measure, but itâs also an expression of: âWell youâll have to wait and see and when we have enough data weâll have a much better answer for youâ.
Well now we have. There are literally dozens of different metrics that Meeting Canary collects and if you act upon the evidence, you can reduce meeting time and reduce meeting attendance â both considerable savings in their own right.
But for the sake of brevity lets focus on one KPI:
Lateness
I truly cannot abide lateness. Iâm reliably informed this is an age thing, Iâm Gen X (the coolest of all the bands, I can tell you), and Gen X and their much, much older friends the Boomers are always early. Always. But in meetings, way too many people are late. How often do you hear: âLetâs give it a few more minutes whilst we wait for the others to joinâ.
âNOOOâ I shout (often silently in my head, but not always) âletâs crack onâ.
So why does this matter? Well look at this graph below. Iâve taken around 20 meetings and looked at the time that the last participant arrives and its relationship to how much small talk occurred in the meeting. Small talk is not a bad thing â itâs the human condition to want to ask people about traffic, weather and if their new cat is still alive. But the theory we had was that late arrival means more small talk.

Well look at that, small talk goes up as people arrive late!
But why does that matter? Well in this sample, the average amount of small talk as a percentage of the meeting time was 8.3%. In the US alone, research indicates that as much as $400bn is wasted in unnecessary meetings each year. Therefore, armed with this actual evidence, and giving yourself the data to encourage people to turn up on time itâs perhaps reasonable to aim for say 5% small talk? Saving 3.3% of your meeting time?
Now, in a probably quite statistically insane leap of faith, letâs show that 3.3%, if applied to that $400B number above. That gives us a nice fat $13,200,000,000 or if you want to conceptualise that rather large number, according to the IMF that is just a bit short of the GDP of the Bahamas.
This is why curiosity never kills cats, it just gives them more cream.